NOTICE OF ANNUAL GENERAL MEETING

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this notice make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this notice.S-Enjoy Service Group Co. Limited 新城服务集团有限公司 (Incorporated in the Cayman Islands with limited liability) (Stock Code: 1755) NOTICE OF ANNUAL GENERAL MEETINGNOTICE IS HEREBY GIVEN THAT the annual general meeting (the “Annual GeneralMeeting”) of S-Enjoy Service Group Co. Limited (the “Company”) will be held at Room 1211 12th Floor Seazen Holdings Tower B No. 5 Lane 388 Zhongjiang Road Putuo Shanghai PRC on Tuesday 18 June 2024 at 10:00 a.m. for considering the following resolutions of the Company: ORDINARY RESOLUTIONS 1. To receive and adopt the audited consolidated financial statements of the Company and its subsidiaries and the reports of the directors and auditor for the year ended 31 December 2023. 2. To declare a final dividend for the year ended 31 December 2023. 3. (a) To consider the re-election of the following directors of the Company (the “Directors”) each as a separate resolution: (i) Mr. YANG Bo as executive Director.(ii) Ms. WU Qianqian as executive Director.(iii) Mr. LU Zhongming as non-executive Director.(iv) Ms. ZHANG Yan as independent non-executive Director.(b) To authorise the board of Directors (the “Board”) to fix the remuneration of the Directors.– 1 –4. To re-appoint PricewaterhouseCoopers as auditor of the Company and authorise the Board to fix its remuneration. 5. To consider and if thought fit pass the following resolutions as ordinary resolutions: (A) “That:(i) subject to paragraph (iii) below the exercise by the Directors during the Relevant Period (as hereinafter defined) of all the powers of the Company to allot issue or otherwise deal with additional shares of the share capital of the Company or securities convertible into shares or options warrants or similar rights to subscribe for shares or such convertible securities of the Company and to make or grant offers agreements and/or options (including bonds warrants and debentures convertible into shares of the Company) which may require the exercise of such powers be and is hereby generally and unconditionally approved; (ii) the approval in paragraph (i) above shall be in addition to any other authorisation given to the Directors and shall authorise the Directors during the Relevant Period (as hereinafter defined) to make or grant offers agreements and/or options which may require the exercise of such power after the end of the Relevant Period; (iii) the aggregate number of shares allotted or agreed conditionally or unconditionally to be allotted (whether pursuant to options or otherwise) by the Directors during the Relevant Period (as hereinafter defined) pursuant to paragraph (i) above otherwise than pursuant to (1) a Rights Issue (as hereinafter defined); or (2) the grant or exercise of any option under the share option scheme of the Company or any other option scheme or similar arrangement for the time being adopted for the grant or issue to the directors officers and/or employees of the Company and/or any of its subsidiaries of shares or rights to acquire shares of the Company; or (3) any scrip dividend or similar arrangement providing for the allotment of shares in lieu of the whole or part of a dividend on shares of the Company in accordance with the articles of association of the Company in force from time to time; or (4) any issue of shares in the Company upon the exercise of rights of subscription or conversion under the terms of any existing convertible notes issued by the Company or any existing securities of the Company which carry rights to subscribe for or are convertible into shares of the Company shall not exceed – 2 –the aggregate of 20 per cent of the number of issued shares of the Company as at the date of passing this resolution and the said approval shall be limited accordingly; and (iv) for the purpose of this resolution: (a) “Relevant Period” means the period from the passing of this resolution until whichever is the earliest of: (1) the conclusion of the next annual general meeting of the Company; (2) the expiration of the period within which the next annual general meeting of the Company is required by any applicable laws or the articles of association of the Company to be held; and (3) the revocation or variation of the authority given under this resolution by an ordinary resolution of the shareholders of the Company in general meeting; and (b) “Rights Issue” means an offer of shares of the Company or an offer or issue of warrants options or other securities giving rights to subscribe for shares open for a period fixed by the Directors to holders of shares of the Company or any class thereof whose names appear on the register of members on a fixed record date in proportion to their then holdings of such shares or class thereof (subject to such exclusion or other arrangements as the Directors may deem necessary or expedient in relation to fractional entitlements or having regard to any restrictions or obligations under the laws of or the requirements of or the expense or delay which may be involved in determining the exercise or extent of any restrictions or obligations under the laws of or the requirements of any jurisdiction applicable to the Company any recognised regulatorybody or any stock exchange applicable to the Company).”– 3 –(B) “That:(i) subject to paragraph (ii) below the exercise by the Directors during the Relevant Period (as hereinafter defined) of all the powers of the Company to repurchase shares of the Company on the Stock Exchange or on any other stock exchange on which the shares of the Company may be listed and recognized for this purpose by the Securities and Futures Commission and the Stock Exchange under the Code on Share Buy-backs and subject to and in accordance with all applicable laws and the Rules Governing the Listing ofSecurities on The Stock Exchange of Hong Kong Limited (the “StockExchange”) (the “Listing Rules”) be and is hereby generally and unconditionally approved; (ii) the aggregate par value of the shares of the Company which may be repurchased by the Company pursuant to the approval in paragraph (i) above shall not exceed 10 per cent of the number of the issued shares of the Company as at the date of passing of this resolution and the said approval shall be limited accordingly; (iii) subject to the passing of each of the paragraphs (i) and (ii) of this resolution any prior approvals of the kind referred to in paragraphs (i) and (ii) of this resolution which had been granted to the Directors and which are still in effect be and are hereby revoked; and (iv) for the purpose of this resolution: “Relevant Period” means the period from the passing of this resolution until whichever is the earliest of: (1) the conclusion of the next annual general meeting of the Company; (2) the expiration of the period within which the next annual general meeting of the Company is required by any applicable laws or the articles of association of the Company to be held; and (3) the revocation or variation of the authority given under this resolution by an ordinary resolution of the shareholders of the Company in generalmeeting.”– 4 –(C) “That conditional upon the resolutions Nos. 5(A) and 5(B) set out in the noticeconvening this meeting being passed the general mandate granted to the Directors to exercise the powers of the Company to allot issue and otherwise deal with new shares of the Company and to make or grant offers agreements and options which might require the exercise of such powers pursuant to the ordinary resolution No. 5(A) set out in the notice convening this meeting be and is hereby extended by the addition to the number of the shares of the Company which may be allotted or agreed conditionally or unconditionally to be allotted by the Directors pursuant to such general mandate of an amount representing the number of the shares of the Company repurchased by the Company under the authority granted pursuant to the ordinary resolution No. 5(B) set out in the notice convening this meeting provided that such extended amount shall not exceed 10 per cent of the number of the issuedshares of the Company as at the date of passing of this resolution.” SPECIAL RESOLUTION To consider and if thought fit pass the following resolution as a special resolution (with or without modification): 6. “That the proposed amendments (the “Proposed Amendments”) to the second amended and restated memorandum and articles of association of the Company as set out in Appendix III to the circular of the Company dated 27 May 2024 (the “Circular”) and the third amended and restated memorandum and articles of association of the Company in the form of the document marked “A” and produced to the Annual General Meeting (for the purpose of identification initialed by the chairman of the Annual General Meeting) which consolidates all the Proposed Amendments mentioned in the Circular be and are hereby approved and adopted as the new memorandum and articles of association of the Company with immediate effect after the close of the Annual General Meeting and any one Director or joint company secretary of the Company be and is hereby authorised to do all such acts and things and execute all such documents and make all such arrangement as he or she shall in his or her absolute discretion deem necessary or expedient to give effect to the foregoing including without limitation attending to the necessary filings with the Registrar of Companies in Hong Kong andthe Cayman Islands.” By order of the Board S-Enjoy Service Group Co. Limited QI Xiaoming Chairman Executive Director Chief Executive Officer The PRC 27 May 2024 – 5 –Registered office in the Headquarters in the PRC: Principal place of business Cayman Islands: in Hong Kong: PO Box 309 12th Floor Seazen Holdings 31/F Tower Ugland House Tower B Two Times Square Grand Cayman No. 5 Lane 388 1 Matheson Street KY1-1104 Zhongjiang Road Causeway Bay Cayman Islands Putuo Shanghai Hong Kong PRC Notes: (i) The ordinary resolution No. 5(C) will be proposed to the shareholders for approval provided that ordinary resolutions Nos. 5(A) and 5(B) are passed by the shareholders of the Company.(ii) A shareholder entitled to attend and vote at the meeting is entitled to appoint another person as his/her proxy to attend and vote instead of him/her; a proxy need not be a shareholder of the Company.(iii) In the case of joint holders the vote of the senior who tenders a vote whether in person or by proxy will be accepted to the exclusion of the vote(s) of the other joint holder(s) and for this purpose seniority shall be determined as that one of the said persons so present whose name stands first on the register of members of the Company in respect of such share shall alone be entitled to vote in respect thereof.(iv) In order to be valid a form of proxy must be deposited at the Hong Kong branch share registrar of the Company Link Market Services (Hong Kong) Pty Limited at Suite 1601 16/F Central Tower 28 Queen’s Road Central Hong Kong together with the power of attorney or other authority (if any) under which it is signed (or a notarially certified copy thereof) not less than 48 hours before the time appointed for the holding of the above meeting (i.e.before 10:00 a.m. on Sunday 16 June 2024) or any adjournment thereof. The completion and return of the form of proxy shall not preclude shareholders of the Company from attending and voting in person at the above meeting (or any adjourned meeting thereof) if they so wish.(v) In order to determine the right of shareholders to attend and vote at the aforesaid meeting the register of members of the Company will be closed from Friday 14 June 2024 to Tuesday 18 June 2024 both days inclusive. In order to qualify for attending the Annual General Meeting all completed share transfer documents together with the relevant share certificates must be lodged for registration with the Hong Kong branch share registrar of the Company Link Market Services (Hong Kong) Pty Limited at Suite 1601 16/F Central Tower 28 Queen’s Road Central Hong Kong no later than 4:30 p.m. on Thursday 13 June 2024.(vi) The register of members of the Company will be closed from Monday 8 July 2024 to Tuesday 9 July 2024 (both dates inclusive) to determine the shareholders entitled to receive final dividend. In order to qualify for the final dividend all completed share transfer documents together with the relevant share certificates must be lodged for registration with the Hong Kong branch share registrar of the Company Link Market Services (Hong Kong) Pty Limited at Suite 1601 16/F Central Tower 28 Queen’s Road Central Hong Kong no later than 4:30 p.m. on Friday 5 July 2024.(vii) In respect of the ordinary resolution No. 3(A) above Mr. YANG Bo Ms. WU Qianqian Mr. LU Zhongming and Ms. ZHANG Yan shall retire from office and being eligible have offered themselves for re-election at the above meeting. Details of the above retiring Directors are set out in Appendix I to the circular dated 27 May 2024.– 6 –(viii) In respect of the ordinary resolution No. 5(A) above the Directors wish to state that they have no immediate plans to issue any new shares of the Company. Approval is being sought from the shareholders of the Company as a general mandate for the purposes of the Listing Rules.(ix) In respect of the ordinary resolution No. 5(B) above the Directors wish to state that they will exercise the powers conferred by the general mandate to repurchase shares of the Company in circumstances which they deem appropriate for the benefits of shareholders of the Company. The explanatory statement containing the information necessary to enable shareholders to make an informed decision on whether to vote for or against the resolution to approve the repurchase by the Company of its own shares as required by the Listing Rules is set out in Appendix II to the circular dated 27 May 2024.(x) Pursuant to Rule 13.39(4) of the Listing Rules voting for all the resolutions set out in the notice of the Annual General Meeting must be taken by poll except the sincere decision of the chairman of the Annual General Meeting to allow resolutions relating only to procedural or administrative matters to be voted by show of hands.As at the date of this notice the Board comprises Mr. Qi Xiaoming Mr. Yang Bo and Ms. Wu Qianqian as executive Directors; Mr. Wang Xiaosong Mr. Lv Xiaoping and Mr. Lu Zhongming as non-executive Directors; and Ms. Zhang Yan Mr. Zhu Wei and Mr. Xu Xinmin as independent non-executive Directors.–7–